Ray-Ban Meta’s first pop-up store
Ray-Ban Meta’s smart glasses are carefully integrated with cameras, speakers, batteries, and AI, powered by a tiny Qualcomm Snapdragon AR1 Gen1 processor.
The first pop-up store opened in Los Angeles and will be available only until December 31. The next Meta pop-up is set to open in Phoenix, Arizona, in January 2025, with the exact location still a secret.
Meta is calling the Los Angeles pop-up an “experiential retail experience,” modeled after its Meta Lab pop-up store in October 2024, which allowed attendees to try on a pair of Ray-Ban Meta smart glasses, take photos and videos, store the resulting files, and even buy a personalized pair of glasses. This word-of-mouth marketing model is intended to turn users into top sellers.
Meta is also planning a regular schedule that includes stand-up comedy, a live podcast, and various celebrity evenings, workshops, and courses.
2024-11-15
source: Meta
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